Aaj Tak
About Aaj Tak Channel
Aaj Tak, India Today Group’s foray into the audiovisual media, began in 1988 with Newstrack, a video newsmagazine that shook up the establishment. By 1995, TV Today Network had evolved to produce one of the most influential current affairs programmes, Aaj Tak.
Telecast on the terrestrial network, it enjoyed a strong nationwide viewership. Because of its popularity, the group launched a 24-hour Hindi news Channel, Aaj Tak, in December 2000, which covers India with insight, courage and plenty of local flavour. Within six months of its launch, Aaj Tak emerged as India’s number one news channel. And within 11 months, it was awarded Best News Channel by the industry.
Aaj Tak is probably the most impressive media success story in India. During the two years of its launch as a 24-hour news channel, it has won many awards for its outstanding coverage and all-round performance.
It all started with the ‘Best News Channel’ award from Indian Television Academy Awards in 2001. And in 2002, many more awards came Aaj Tak’s way. It bagged the ‘Best CEO’ award from Indian Telly Awards and two ‘Best Channel Promo’ awards from Indian Telly Awards and RAPA Awards.
The real high point was the Indian Television Academy Awards for the second consecutive year for being the ‘Best News Channel’. But the list doesn’t end here. With a 55 per cent of channel viewership share in the country, Aaj Tak received the award for ‘Best Distribution’. There’s more, Aaj Tak is the only media brand in the Brand Derby 2002 study. The Year 2003 began for Aaj Tak with another feather in its cap — ORG survey rating as the top news channel in the country.
Zee News
About The Channel
‘Haqeeqat jaisi khabar waisi’ - Truth in context to reality, - these words have been the cornerstone in Zee News’s quest to bring out the truth, a belief that has been the guiding force in the dedication and integrity of Zee News in reporting unbiased News. As a Socially responsible News Channel, Zee News has dared to walk a different path to bring the truth out even it means staying away from hype and trivial sensationalism.
Zee News has been India’s pioneer Hindi News Channel with a global footprint spanning most of Asia, the Middle East, Europe and the Americas. Under the umbrella of Zee Telefilms Ltd, India’s first and largest fully integrated media and entertainment company, Zee News has carved a unique position in the global media space by becoming the most preferred News Channel for Indians all over the world.
The content driven programming on Zee News covers all genres, with programming right from hard-hitting News to Social service programming, from Crime Related News to Glamour and Sporting News. The content driven programming at Zee News is perhaps what differentiates it from the rest. Programs like - Kaal Kapaal Mahakaal , Special Correspondent, The Inside Story, Crime file and Frame 3 not only hold a unique position in the News Television business today but have also changed the way News is watched.
Zee News has been a Pioneer and a thought leader in the field of investigative journalism, with programming that go deeper and far beyond the usual News and current affairs programmes. Zee News’s continuous search for truth has helped open the lid on many hidden truths besides winning acclaims and awards for Zee News. These include the revelation about synthetic milk made from urea, shampoo etc on The Inside Story , which won Zee News an Award at the New York Festivals a first ever for India.
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